Privacy Policy

This policy was first published on 20 October 2018

This privacy policy applies to, owned and operated by Monika de Neef, sole trader in New Zealand, operating as The Wayfinding Entrepreneur.

This privacy policy tells you how I collect, use, and protect your personal information. Please read my Community Code of Conduct, Copyright Policy, Earnings Disclaimer, and Terms of Use as well.

By visiting my website, you accept and agree to the terms and conditions of this privacy policy. In particular, you consent to my collection and use of your personal information as described in this privacy policy.


I do not provide services or sell products to children. If you are below the age of 18, you may use my website only with the permission and active involvement of a parent or legal guardian. If you are a minor under 13, please do not provide me or other website visitors with any personal information.


Like most places on the Internet, simply by visiting my website you automatically tell me certain information. This includes basic information such as your IP address, when you visited, the website from where you came prior to visiting me, the website where you go when you leave my website, your computer’s operating system, and the type of web browser that you are using. My website automatically records this basic information about you and store it in log files.

I combine this automatically collected log information with other information I collect about you. I do this to offer special discounts and to improve marketing, analytics, and site functionality.

Technologies such as: cookies, beacons, tags and scripts are used by The Wayfinding Entrepreneur and my marketing, advertising and support partners. These technologies are used in analysing trends, administering the site, tracking users’ movements around the site and to gather demographic information about my user base as a whole. I may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

I use cookies for my shopping cart, for user authentication and for user settings. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use my site, but your ability to use some features or areas of my site may be limited.

Ads based on your interests

I partner with a third party to either display advertising on my website or to manage my advertising on other sites. My third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by sending an email to support [at] wayfindingentrepreneur [dot] com. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

I may also collect any data that you provide me by posting it at my website (through my Contact page) or by e-mail (such as your name and email address). You can always choose not to provide me with information. However, if you do withhold information, I may deny you access to some or all of my website’s services and features.

Any information provided on my website order forms is collected by my payment processing service providers on their servers from Customers who access my site. That information is then shared with The Wayfinding Entrepreneur. This information includes ordering information such as shipping and billing names and addresses, phone numbers, email address, and credit card information (See “Orders” below). I use this information primarily to fulfil customer orders and requests. I do not share this information with any third parties. However, I may disclose personal information collected if I have received your permission beforehand or in very special circumstances, such as when I believe that such disclosure is required by law or other special cases described below.


If you purchase a product or service from me, I request certain personal information from you on my order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card information and expiration date). I use this information for billing purposes and to fill your orders. If I have trouble processing an order, I will use this information to contact you.

You may also provide personal information about other people, such as their name and email address. This information is only used for the sole purpose of completing your request or for whatever reason it may have been provided.

I may also make some content, products and services available through my Site or by emailing messages to you through cooperative relationships with third-party providers, where the brands of my provider partner appear on the Site in connection with such content, products and/or services. I may share with my provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with my provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of my provider partner may apply to the provider partner’s use of your information. The privacy policy of my provider partners may differ from mine. If you have any questions regarding the privacy policy of one of my provider partners, you should contact the provider partner directly for more information.

Be aware that I may occasionally release information about my visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of the Site or the public.

Please also note that as my business grows, I may buy or sell various assets. In the unlikely event that I sell some or all of my assets, or one or more of my websites is acquired by another company, information about my users may be among the transferred assets.


I will communicate with you in response to your inquiries, to provide services you request, and to manage your account. I will communicate with you by email or telephone, in accordance with your wishes.


I use your information to operate my website’s business activities. For example, I may use this data to contact you about changes to my website, new services, or special offers, resolve disputes, troubleshoot issues, bill you for goods, and enforce my website’s terms and conditions.

As a general rule, I will not share, sell, rent or trade your data with third parties without your permission. However, there are some important exceptions to this rule that are described in the following paragraphs.

I may, in my sole discretion, provide information about you as required by law and when I believe that disclosure is necessary to protect my rights and/or to comply with a judicial proceeding, court order, or legal process served on my Website or other government officials for purposes of fraud investigations, alleged intellectual property infringement, or any other suspected illegal activity or matters that may expose me to legal liability.

Although I do not disclose individually identifiable information, I may disclose aggregate data about my website’s visitors to advertisers or other third parties for marketing and promotional purposes.

From time to time, I may use third party suppliers to provide services on my website such as credit card processing to bill you for goods and shipping companies to fulfil orders. I restrict the way third party suppliers can use your information. They are not allowed to sell or give your information to others. I will share personal information as necessary for that third party to provide that service.

In the event that I go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred. You will be notified via email and/or prominent notice on my Website for 30 days of any such change in ownership or control of your personal information.


If your personal information changes, or if you no longer desire my service, you may correct, amend, delete inaccuracies or deactivate it by contacting me at support [at] wayfindingentrepreneur [dot] com. I will respond to your access request within 30 days.

I will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that I no longer use your information to provide you services, contact me at support [at] wayfindingentrepreneur [dot] com. I will retain and use your information as necessary to comply with my legal obligations, resolve disputes, and enforce our agreements.


I strive to fully comply with the new regulations set forth in the GDPR established by the EU. By accessing this Site and my products, you hereby acknowledge that I may process personal data (information relating to an identified or identifiable natural person), including but not limited to: names, addresses, telephone numbers, email addresses, credit card details, financial information, posts on social media websites, and your and others’ IP addresses. To the extent any personal data I process is governed by the GDPR, it will be treated in compliance with the GDPR.

Specifically, any personal data I process is collected for a legal and lawful reason, including, but not limited to, providing you with a tailored experience to my website, exposure and access to my and my affiliates’ products, and help you advance your own business.

Further, I protect any personal data collected and limit nature and scope of data collected to that which is adequate, relevant and limited to what is necessary in relation to the purposes for which it is being processed (‘data minimisation’). For example, if you purchase one of my products, I will process the personal data necessary to execute your purchase of the product and allow you to subsequently access and use the product. Such personal data may include your name, mailing address, telephone number, email address, password, payment information (credit card number, bank account information), and/or IP address.

You have the absolute right to withdraw your consent, request erasure, and/or object to my processing of any of your personal data that I may process. Simply send an email to support [at] wayfindingentrepreneur [dot] com, with the subject line: “I hereby [withdraw my consent, and/or request reassure, and/or object] to my data being processed under the GDPR” and include in the body of your email your name.

Upon receipt of your email I will cease processing your personal data. Should you desire to exercise your right to erasure or object to my processing of your personal data, please also include this request in the body of the email, and I will follow the procedures set forth in GDPR Art. 17, 18, and/or 21. Note, however, that notwithstanding your exercise of your right to withdraw, object and/or request erasure, I will not provide any refunds for products purchased beyond the deadline(s) established for the respective product(s) you purchased.

Upon request, pursuant to GDPR Art. 12 and 15, I agree to provide you with information regarding any of your personal data that I have processed, including the following:

  1. the purposes of the processing;
  2. the categories of personal data concerned;
  3. the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  4. where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  5. the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  6. the right to lodge a complaint with a supervisory authority;
  7. where the personal data are not collected from the data subject, any available information as to their source;
  8. the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

I will strive to provide you with this information within one (1) month of such request. I further reserve the right to charge a reasonable fee for such request and/or refuse such request pursuant to GDPR Art. 12 (5).

I take the protection of personal data seriously and not only strive to process and retain it in the safest manner possible but also, I have measures in place that detect and alert me to any data breaches that may occur, and will notify you in the unlikely event that any of your personal data is affected by any breach. Unless you have provided me explicit consent and/or you have volunteered without solicitation such personal data, I do not process any personal data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.


I may use autoresponders to communicate with you by e-mail. To protect your privacy, I use a verified opt-in system for such communications and you can always opt-out of such communications using the links contained in each autoresponder message. If you have difficulties opting out, you may contact me by sending an e-mail to support [at] wayfindingentrepreneur [dot] com.


I provide you the opportunity to opt-out from any promotional or marketing emails that I may send you. You may do so by following the instructions included in each communication or by emailing me at support [at] wayfindingentrepreneur [dot] com.


The security of your personal information is important to me. I follow generally accepted industry standards to protect the personal information submitted to me, both during transmission and once I receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, I cannot guarantee its absolute security.

When you enter sensitive information (such as credit card number) on order forms that are hosted by my third-party service providers, the transmission of that information is encrypted using secure socket layer technology (SSL).

Google Analytics

I also use Google Analytics Advertiser Features to optimize my business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, I are required to notify my visitors by disclosing the use of these features and that I and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on my Site.  Among other uses, this allows me to contact you if you begin to fill out my check-out form but abandon it before completion with an email reminding you to complete your order.  The “Remarketing” feature allows me to reach people who previously visited my Site, and to match the right audience with the right advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.


As advertisers on Facebook and through my Facebook page, I (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to my collection of such information.

I abide by Facebook’s Data Use Restrictions.

  • Any ad data collected, received or derived from my Facebook ad (“Facebook advertising data”) is only shared with someone acting on my behalf, such as my service provider. I am responsible for ensuring that my service providers protect any Facebook advertising data, or any other information obtained from me, limit my use of all of that information, and keep it confidential and secure.
  • I do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of my Facebook advertising campaigns.
  • I do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
  • I do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

Links to Other Sites

My Website contains links to other sites that are not owned or controlled by me. Please be aware, that I am not responsible for the privacy practices of such other sites.

I encourage you to be aware when you leave my site and to read the privacy policies of each and every Website that collects personal information.

This privacy policy applies only to information collected by my Website.


I display personal testimonials of satisfied customers on my site in addition to other endorsements. With your consent I may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact me at support [at] wayfindingentrepreneur [dot] com.

Children’s Privacy Statement

This children’s privacy statement explains my practices with respect to the online collection and use of personal information from children under the age of thirteen, and it provides important information regarding their rights under federal law with respect to such information.

  • This Site is not directed to children under the age of thirteen and I do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. I screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If I become aware that I have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Site, I will delete such information from my records. If I change my practices in the future, I will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.
  • Because I do not collect any personally identifiable information from children under the age of thirteen as part of the Site, I also do NOT knowingly distribute such information to third parties.
  • I do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Site.
  • Because I do not collect any personally identifiable information from children under the age of thirteen as part of the Site, I do NOT condition the participation of a child under thirteen in the Site’s online activities on providing personally identifiable information.


I may update this privacy policy to reflect changes to my information practices. If I make any material changes I will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. I encourage you to periodically review this page for the latest information on my privacy practices.

Any questions or concerns about this policy should be brought to my attention by sending an e-mail to support [at] wayfindingentrepreneur [dot] com and providing me with information relating to your concern.


Effective as of 20 October 2018