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The 7-step customer journey that every small business owner should know

The 7-step customer journey that every small business owner should know

1 April 2021 | Business Tips, Customer Journey | 0 comments

A customer journey is a human-centred path that your ideal clients or customers take from not knowing you to becoming loyal, raving fans. In my previous article, I debunked 5 myths of the business-centred funnel. On the other hand, the human-centred approach of the...
5x Myths of a marketing and sales funnel

5x Myths of a marketing and sales funnel

25 March 2021 | Business Tips, Customer Journey | 0 comments

“Why is my marketing funnel not working?’, I get asked a lot. Because more and more businesses earn money online. But in spite of the courses they take, they can’t figure out how to get the results they expect. Therefore, it’s time to debunk the 5 myths of a...

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The Wayfinding Entrepreneur

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Monika de Neef

Monika de Neef The Wayfinding Entrepreneur Brand and Marketing Automation Strategist

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