I never really understood this proverb. You?

Yes, I know what it means. It’s when people attempt to stop someone asking unwanted questions. But why is a cat killed by curiosity?

That puzzles me. So curious as I am, I went out to explore the true reason.

And this is what I have found in historical sources. It’s an urban legend!

It was actually ‘worry or sorrow’ that killed the cat. Have you ever heard about that?! They used this expression in a play back in the late 16th century.

At some point in time, people switched to saying that ‘curiosity killed the cat’.  Apparently, in earlier centuries people thought of curiosity as a bad vibe. And because cats are notoriously curious….

If a cat was to be a business owner, it would live past its 9 lives. Because being curious about your clients’ needs and what drives them is a virtue. It will help your business succeed, now and in the future.

There are many ways to build in ‘curiosity’ into your business.

One example is to integrate this into your welcome email to a new subscriber. Many people only say, ‘thanks for subscribing or welcome!’.

A missed opportunity!

Because the primary role of a welcome email is bonding and deepening the relationship with your new subscriber.
So why send a welcome email that’s directed in one way only? That’s two a penny.

Show that you both are real people on each side of the email. Build that connection by letting them know that you really do care about them.

Ask them a question: what are their challenges? what are their questions? what would they like to learn first?

You can also ‘spice it up’ a bit. Make your email personal, funny, or in some way remarkable.

I have added the photo above to my welcome email. A bunch of curious sheep – association with New Zealand – welcoming the new member to our Wayfinders family. Aren’t they cute?!

A welcome email has 2+ 8 key elements. Two mandatory and eight others to choose from, depending on where you are in your business. A welcome & thank you for subscribing and setting expectations are the two mandatory ones. Today you learned about being curious and starting a conversation.

As one of my loyal readers, you will receive my latest Welcome Email execution plan later this weekend. It’s a bite-sized step-by-step checklist, including a template, for writing your welcome email or for refreshing your communication with your list of clients and readers.

And if you need a little bit of help with that, you know where to find me.

Yay, it’s Friday date night! Victor and I really into the good ol’ Downton Abbey series right now. And we’re absolutely stoked about the upcoming movie. The release is scheduled for 13 September this year, an awesome birthday prezzie for me (a subtle hint for Victor, wink wink)

And wooohooo, Kiwis could be the first in the world to see the movie, due to our time zone which is ahead of the rest of the world.

Watch the trailer here: https://www.theguardian.com/film/2019/may/21/downton-abbey-movie-first-trailer
Let curiosity guide your day!
Monika de Neef

Photo credit: Andreea Popa – Unsplash


How do you build in curiosity to welcome your new subscribers?