You. Becoming the successful entrepreneur you are meant to be
Would you like to be confident and successful in a thriving business that supports your ideal lifestyle?
You’re in the right place, amongst kindred spirits all over the world. The fact that you’re here, shows that you are a person with a green heart for people, animals, and the planet. You love to express your heart and soul in your business, doing what matters most to you. That alignment is essential. Am I right?
You’re purpose- and values-driven to make an impact,
so you’re looking for ways to overcome your hurdles
Those hurdles on your way are three main things that hold you back from realising your thriving business: your inner thoughts and feelings, outer challenges, and limiting habits. That’s why you need both an inner path and a practical roadmap.
What will help you achieve your dream of a thriving business
Bite-size Business and Life Lessons
There are many business courses, but they often take hours to watch, read or listen to.
Many business coaches talk a lot and don’t get to the essence quickly. Or, they offer you all kinds of bonuses, which you actually don’t need. It’s too overwhelming, isn’t it?
The Wayfinding Entrepreneur is different. Monika created practical step-by-step guides and templates that show you exactly what to do, how, when and in the right order.
This will help you to move forward in a laser-focused way, only learning what you need to implement at each certain step. No fluff, only truthful strategies that work.
And most importantly, a successful business starts from within… You! That’s why an inner path intertwined with the business programme is essential. That will help you connect with your True Self at a deeper level so you can boldly and courageously create your desired future.
Your guide, Monika de Neef
Hi, my name is Monika de Neef, the owner and founder of
The Wayfinding Entrepreneur.
It’s so nice to meet you here. I’m a former extremely shy secretary and performance analyst turned wayfinding entrepreneur. I have been in business since 2002..
More Business Goodness
I believe the world needs more business goodness. Besides that, I believe in a people-centred and connected way of doing business. Not the “From Zero to Million Quickly” kind of style. It’s too pushy and salesy, isn’t it?
I see a new era in which being a force for good is the conventional way of doing business. And being in business is flexible. It doesn’t have to be full-time. You could have a part-time business next to your job or work from home. It’s not related to age either. Why not start a business at an older age?
The essence is giving value to the community and nourishing the environment,
a co-created, unfolding journey.
“The magic is in the journey, not the arrival at the destination.
We fulfil our potential as we become our true selves,
allowing the journey to unfold!”
~ Monika de Neef, The Wayfinding Entrepreneur ~
Why I started my business
A force for good
I have been reading about complexity and conscious consumerism a lot. The complexity in the world today makes that ‘quick fixes’ don’t work. The same goes for doing business. Conscious-living consumers require a way of connecting and navigating the world that is different from what has been done so far.
We need to learn new skills and develop new methods for all aspects of doing business. At the same time, it all starts with ‘You as Entrepreneur’. How well are you connected to yourself, to your customers, to your peers, and to your environment?
I have a bold vision in which The Wayfinding Entrepreneur is a thought leader, exploring new areas and bringing back practical ways to move forward.
And I like to be a global force for good, operating from within my values Curiosity, Connect, and Contribute. In essence, it’s about serving a higher purpose. I’ll donate 25% of my net profit to social causes and projects that protects and regenerates nature.
My personal background
My journey to the freedom motorhome lifestyle
I never would have thought that I would be living in New Zealand! It’s a true story of serendipity. I was born in Rotterdam, The Netherlands, and ‘adopted’ by the Swedes.
Between 2004 and 2016 I have had my own business helping people with personal growth, leadership skills and change in organisations. Travelling to New Zealand turned my world upside down. I met Victor, my loving Kiwi partner, and decided to stay. Luckily, I found a job at Christchurch City Council related to business performance.
Although I do miss my son Yoran, family and friends a lot, I now call Aotearoa New Zealand ‘my home’. I love the connectedness with Aotearoa’s nature, with my community, and with entrepreneurs who – like us – live a conscious, green life.
I’m a life explorer and an alchemist, following my curiosity that takes me on inner transformational journeys and adventures in the world. You can find me walking in the hills, exploring cafés for the best yum coffees – especially turmeric lattes, reading about complexity and business, enjoying our garden, or cooking healthy meals.
Within me, I feel this urge to share my wisdom and practical business tips. And oh, last-but-not-least, I love travelling – of course. Together with my love Victor, I’m enjoying our freedom lifestyle while living in a motorhome and housesitting in between. Looking forward to meeting you!