About The Wayfinding Entrepreneur

Would you like to be confident and successful, doing good for people and the environment? Get things done and make a good living without being salesy or pushy?

Hi, my name is Monika. Nice to meet you here. You’re in the right place, amongst kindred spirits all over the world.

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Monika de Neef The Wayfinding Entrepreneur - Photo: Vesna Zuuring @ BouwEenBloeiendMerk.nl
Monika de Neef The Wayfinding Entrepreneur - Photo: Vesna Zuuring @ BouwEenBloeiendMerk.nl
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More Business Goodness

Reveal Your True Self. Empower Transformation. Run an Ethical Business. I believe the world needs more business goodness.
As an answer to social and environmental problems and the greedy way of doing business, many social enterprises step up with a good business plan. Almost all of profits are being reinvested in their projects or the enterprise. I see a third way. Where business as a force for good is the conventional way of doing business. And being in business is flexible. It doesn’t have to be full-time. You could have a part-time business next to your job or work from home. It’s not related to age either. Why not start a business at an older age?
The essence is giving value to the community and nourishing the environment, a cocreated, unfolding journey.

“The magic is in the journey, not the arrival at the destination. We fulfil our potential as we become our true selves, allowing the journey to unfold!”
~ Monika de Neef, The Wayfinding Entrepreneur

Bite-size Business and Life Lessons

There are many business courses, but they often take hours to watch, read or listen to. Many business coaches talk a lot and don’t get to the essence quickly. Or, they offer you all kinds of bonuses, which you actually don’t need. It’s too overwhelming, isn’t it?
The Wayfinding Entrepreneur is different. I created practical step-by-step guides and templates that show you exactly what to do, how, when and in the right order. Besides that, I believe in a people-centred and connected way of doing business. Not the “From Zero to Million Quickly” kind of style. It’s too pushy and salesy, isn’t it?
So, here you find bite-size, practical and encouraging lessons.

Monika de Neef The Wayfinding Entrepreneur - Photo: Vesna Zuuring @ BouwEenBloeiendMerk.nl
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How The Wayfinding Entrepreneur started – and Why

I have been reading about complexity and conscious consumerism a lot. The complexity in the world today makes that ‘quick fixes’ don’t work. The same goes for doing business. Conscious consumers require a way of connecting and navigating the world that is different from what has been done so far. We need to learn new skills and develop new methods for all aspects of doing business. At the same time it all starts with ‘You as Entrepreneur’.  How well are you connected to yourself, to your customers, to your peers, and to your environment?
The Wayfinding Entrepreneur is a thought leader, exploring new areas and bringing back practical ways to move forward. I like to be a global force for good, operating from within my values to Connect, Be Curious, Unite and Contribute. In essence, it’s about serving a higher purpose. I’ll donate 25% of my net profit to social causes and projects that protects and regenerates nature.

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About Monika

I never would have thought that I would be living in New Zealand! It’s a true story of serendipity. I was born in Rotterdam, The Netherlands, and ‘adopted’ by the Swedes. Between 2004 and 2016 I have had my own business helping people with personal growth, leadership skills and change in organisations. Travelling to New Zealand turned my world upside down. I met Victor, my loving Kiwi partner, and decided to stay. Luckily, I found a job at Christchurch City Council related to business performance. Although I do miss my son Yoran, family and friends, I now call Aotearoa New Zealand ‘my home’. I love the connectedness with Aotearoa’s nature, with my community, and with entrepreneurs who – like us – live a conscious, green life. You can find me walking in the hills, exploring cafés for the best yum coffees – especially turmeric lattes, reading about complexity and business, enjoying our garden, or cooking healthy meals. Within me I feel this urge to share my wisdom and practical business tips. And oh, last-but-not-least, I love travelling. Looking forward to meeting you!

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